Business Death, Growth, & Wealth Building

Here's a great take for you: crypto is hot right now.

It may or may not hit an all time high again (it probably will) in the next year.

Everybody wants to start asking the question "is it a good time to get into crypto."

In fact that's exactly what you asked yourself immediately upon reading the first sentence.

But you weren't asking anybody this 1 year ago when it was rock bottomed out.

Everything is "buy low sell high" until it's actually low and you think it's going to die.

This is the exact same concept as your business.

A couple things go wrong, you have a bad month, and you think it's going to die.

You then see the next new shiny object being shilled by a bizopp guru called some random fuckery of the sorts like "growth success architect" or "hyperscale consultant operator"

SURELY, the current model you have right now is completely inadequate. The resolution to all of your problems is simply becoming a viral domination strategist.

This is obviously wrong.

And you should obviously not dump your entire life savings into crypto.

I would like to have $100,000,000 dollars.

Therefore, I spend a considerable amount of time listening to what people with $100,000,000 instruct me to do.

I'm going to share it with you

This will be divided up into two sections:

  1. Business growth

  2. Wealth growth

1.) Business Growth

Very simple concepts here:

  1. Create a product

  2. Make an offer

  3. Get that offer in front of the maximum amount of people possible

While doing this, you want to make sure that:

  1. You're improving your product quality to increase retention & word of mouth

  2. You are testing multiple offers

  3. You are creating lead magnets & content that attract your audience, and distributing these magnets with social media, outbound, and paid ads

  4. You have a process to convert the leads into paying customers/clients

  5. You are introducing more product lines to increase LTV

  6. You are always split testing every channel. There should never NOT be a split test running.

If you do all this correctly, you have a positive cash flow every month.

It should grow every year if you do it correctly.

In fact, it's actually impossible for it to not grow if you do everything correctly, because there simply does not exist anything else you COULD do that is not listed above.

1.) Wealth Growth

Now this one is very simple:

  1. Spend less than you make

  2. Dollar cost average into assets that produce cash flow

That's it.

Do that long enough & it too is mathematically impossible to not build wealth.

My personal preference is $VOO (which is an ETF of the S&P 500)

I also buy crypto. However, this is not a cash flowing asset. It's a speculative bet that I can afford to take because I'm young and have a considerably high positive monthly cash flow.

I do not manually invest into assets & try to pick the perfect time to do so by staring at a chart all day like a pansy.

I have more important things to do, like make money.

I have an auto-invest function on for $VOO, Bitcoin, and Ethereum.

I absolutely refuse to buy anything else.

I have not bought any liquid asset that is not those three in over two years.

Everything I do either goes directly back into my business, or those three.

That's it.

If I do this for a sufficiently long enough period of time (at least with $VOO) - the probability I do not have tens of millions of dollars over the course of 20 years is profoundly low.

This is literally all you need to do.

It's so categorically simple that you have to actively try to fuck it up.

  1. Spend less than you make every month

  2. Invest the difference

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