A personal brand = high ticket clients

“A beginner with a small following but a ton of high value posts on his Instagram account is worth more than an expert sending 10,000 cold emails per day. Is all in the value” -Montell

Table of Contents

• Expert Positioning:

• Ask yourself: Do people see you as an expert?

• here’s your weekly gameplan to find a client with …

  • 1/ Optimize your profile. 

  • 2/ Create 15 reels. 

    • Add a CTA to comment a specific word.

Expert Positioning:

To attract clients, it’s crucial to establish yourself as an expert in your field.

The competition in the market is fierce, so investing time in this is necessary.

Posting valuable content is one of the most effective ways to showcase your expertise.

Content should address your target audience’s pain points, myths, objections, and beliefs.

Understanding your audience’s needs is key, just like a chef must know what their customers want before cooking.

Ask yourself: Do people see you as an expert?

Go to your Instagram/LinkedIn/Facebook profile and judge yourself based on how it looks.

To make “getting clients” EASY for you, do these 2 things:

But don’t worry, you DON’T have to work on the positioning & create content every day (if you don’t want to).

- Content ‘gradually’ builds up your positioning.

- Your results build up your positioning.

Every funnel builder is doing the same thing.

🚨 Your prospect sees your content —> they resonate with it —> they want to have a chat w you.

If you solve a problem and you hit the right people, that’s where the sale happens!

Create content that :

• is fun!

• is informative.

• positions you as an expert.

Once you have the positioning and authority through your account (by creating content and providing value), people would come to you and ask you for your prices!

 ⏰ One post you create could be worth tens of thousands of dollars even if it’s your first month of posting. Remember that.

Content should address the mistakes your target audience is making, debunk myths, handle common objections, and align with their beliefs.

High-quality, value-based content helps position you as an expert and attracts leads.

I can tell most of you reading this will go back to scrolling as this ends,

SO!

here’s your weekly gameplan to find a client with your personal brand

you’re supposed to complete these 2 goals →

1. Optimize your profile.

2. Create 15 reels.

That’s all you need to do in the first week.

1/ Optimize your profile. 

It’s not just about adding some text to your bio.

So firstly, for the offer.

Read $100M offers to understand how to create grand slam offers.

Or watch this video if you’re lazy.

Hormozi complicated offer creation, to some extent.

Don’t spend a lot of time on it, as long as there’s a need in the market, you’re good to go.

Secondly, your bio, content style, highlights etc. needs to be sorted.

You need to position yourself as an expert if you wanna attract BIG MONEY. Period.

• Use pfpmaker.com and add a professional DP.

• Use 3 highlights – About, Results, Start (you promote your offer in this one)

2/ Create 15 reels. 

Create and schedule your first 2 weeks of posts.

You can use them on your marketing materials (content, sales calls etc.)

You can ask ChatGPT to list out ALL the pain points that your target audience has.

Add all your reel ideas/content in this notion file:

https://www.notion.so/kreettgg/b408af5b58b44c4e9bb3c9c80b8d0118?v=26c4a30310e0422ba5f548ba57c427aa

And lastly, write a detailed captivating caption and

Add a CTA to comment a specific word.

“Comment the word “FIRE” if you want me to send you training on XYZ”

And when your audience comments FIRE they’ll get access to a FREE training.

What training, you might ask?

It’s gonna be the super short VSL that we’re gonna build in the next post.

We can automate that via ManyChat.

SO,

User comments a word → manychat sends them your VSL link → they watch the VSL → they book a call.

This is how the funnel looks like in a nutshell.